Second Life : Does Second Life Hold “Real” Marketing Value? I say, “Yes!”

The Setup
I walked into a McDonald’s the other day and ordered a 2 Cheeseburger meal. The kid behind the counter said that they were no longer offered. I said, “well how about two cheeseburgers a medium fry and a coke?” He said “OK”, and I paid my money.

You laughed, but you get the idea - my experience with the McDonald’s brand was defined in those minutes and the many other minutes spent prior to this event.

An organization does not own a brand any more than they own the color in their logo. The brand equity is the value that a customer extends to the brand based on their experience with the organization.

An Intimate Interaction with your Brand
Automakers have led the charge with the introduction of their products in the Second Life space. “Here,” they say. “Take this Toyota Scion for a Lenning ($1) and try it on and drive it around a while.”

This fashion accessory becomes a part of your Second Life identity which creates a brand experience. If it suits you in Second Life then it extends itself directly to a purchase in Real Life.

The deal is that if I were to restart my First Life I would be a become a Scientist or Engineer and in this space I can be anything or anyone I want more inexpensively than in real life. If I want an island I can buy one and if I want a big house I can build one.

As a marketer the best part about Second Life is you CAN setup shop right beside Best Buy and sell computer parts with the big boys. The space is limitless. The barrier to entry is low and the virtual world is growing faster and richer than the real world.

Second Life 1: Does Second Life Hold “Real” Marketing Value?

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You’re currently reading “Second Life : Does Second Life Hold “Real” Marketing Value? I say, “Yes!”,” an entry on Search and Mobile Marketing

Published:
1.31.07 / 6pm
Category:
Second Life
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